SEO Services for Companies in Beverly
SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Beverly company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.
We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.
Our SEO Process
Once we know which keywords we are going after its time to create our strategy. This involves researching competitors and seeing what they are doing to rank well for these keywords. Do they have a lot of content? Do they have a lot of backlinks to their website? Do they have a lot of social media content? All these things can give us clues as to how best to promote your website to get better rankings. And by using local SEO in Beverly you will make it easy for people in your town to find you.
Content is the key when it comes to ranking for keywords. Without good content Google will not list your website for your keywords. This doesn’t mean you need Pulitzer Prize level articles on your website, but you must have some helpful information to people searching your keywords. Its makes sense that you must have the Keywords incorporated into your website for Google to show your website. But how do we create the best content about your products or services? Research, research and more research. It’s not very hard to figure out which content Google prefers for your keywords we just have to read what is currently ranking on the first page for your given keyword.
There are several factors that help your website SEO which include tagging content and setting up proper codes on your website so Google understands what your selling or promoting. With over 20 years’ experience designing and developing websites we are an SEO company that understands how to set up your site properly for the search engines, so your content gets found.
Improve Your SEO With Analytics
Once all your content is published and your website is setup properly you must have a system to track your website activity. Without proper analytics tracking how can you tell if your SEO is working? We like to setup our SEO campaigns like funnels. We want to attract people to your website, then convert them into leads which will become customers who will eventually promote your products or services with great reviews and referrals. This process is often called INBOUND MARKETING and is revolutionizing sales processes for a lot of businesses.
John Potter Media is the SEO Expert
If you’re looking to attract more traffic to your website John Potter Media can make it happen. Call us today at 978-808-3428 to schedule an initial consultation where we will chat with you about your business goals and how Search Engine Optimization can bring in more revenue. Our business is helping your business become bigger and better, and one of the most effective ways to do this is to have a proper application of SEO. Call John Potter Media at 978-808-3428 or submit your inquiries on our online contact form.