SEO Services for Companies in Burlington
SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Burlington company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.
We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.
Our SEO Process
Once we know which keywords we are going after its time to create our strategy. This involves researching competitors and seeing what they are doing to rank well for these keywords. Do they have a lot of content? Do they have a lot of backlinks to their website? Do they have a lot of social media content? All these things can give us clues as to how best to promote your website to get better rankings. And by using local SEO in Burlington you will make it easy for people in your town to find you.
Content is the key when it comes to ranking for keywords. Without good content Google will not list your website for your keywords. This doesn’t mean you need Pulitzer Prize level articles on your website, but you must have some helpful information to people searching your keywords. Its makes sense that you must have the Keywords incorporated into your website for Google to show your website. But how do we create the best content about your products or services? Research, research and more research. It’s not very hard to figure out which content Google prefers for your keywords we just have to read what is currently ranking on the first page for your given keyword.
There are several factors that help your website SEO which include tagging content and setting up proper codes on your website so Google understands what your selling or promoting. With over 20 years’ experience designing and developing websites we are an SEO company that understands how to set up your site properly for the search engines, so your content gets found.
Analytics Improve Upon Your SEO
So you have the content and the keywords that people will use to find your business. This is a fantastic start, but we’re not done yet! How can you be sure that your keywords are working well for you if you can’t track the traffic that comes to your website? Through the use of analytics, John Potter Media approaches your website as a funnel, otherwise known as inbound marketing. Our methods will turn clicks into customers, and customers into loyal promoters who will tell their friends all about you!
Let John Potter Media Work for You!
While these techniques might seem new and even intimidating to you, rest assured that we have got a strong understanding of what it means to promote an your business online. With over twenty years of experience that we can put to work for you, you can trust our company to help your grow your business online. Call us today at 978-808-3428 or send us a message via our website’s contact form to set up a consultation.