SEO Services for Marblehead Businesses
“SEO” is a term that you might have heard before. This internet buzzword stands for “Search Engine Optimization,” a process that brings businesses clicks online through organic searches. What this means for your business could differ greatly from what it represents for another, though the goal is the same: to increase your business’ online presence.
Through the development of correct keywords, John Potter Media can get your business noticed through the Google Search Engine when Marblehead residents conduct a search for your services. This is different from Google AdWords, wherein you pay for every click that your advertisement receives.
The process of optimizing your business begins with defining the keywords that you want associated with it. We will research these keywords and phrases in order to figure out how effective they are, and what people are actually searching for. While you have probably given this some thought already, John Potter Media can uncover keywords that you probably wouldn’t have thought of and see how they compare to the ones that you are currently using.
The SEO Process
After we have figured out which keywords we’re working with, John Potter Media formulates a strategy based on these words. First, we look to your competitors to see what they are doing that makes them so popular. Things like the websites’ content, the presence of backlinks to their website and social media presence are among the traits that we look for when researching your area competitors. This research tells us many things, but most importantly it reveals how other businesses in Marblehead have thrived.
The content of your website is absolutely essential in creating a strong online presence for your business. Helpful and interesting articles about your industry will increase the likelihood of Google picking up on your site. After all, if there is no quality content then how will people find you for your keywords?
So how does John Potter Media help you to come up with traffic-grabbing content? We research your industry and find out which sites are ranking high in Google. We study what kind of content is performing and develop similiar style content for your website. You can also look to us and our twenty-plus years of experience to help with other SEO-boosting functions like tagging content and arranging the right codes to be placed on your website so that Google knows exactly what it is you do.
Using Analytics to Improve SEO
Once your keywords have been defined and the website has gone live, you need to be able to track your site’s activity. How will you know if the SEO is working well if you have no means of keeping tabs on it? John Potter Media likes to treat the subject like a funnel by starting with the simple intention of getting more visitors to your site. From there, these visitors attracted to your page become leads, and then customers, and then finally promoters who sing the praises of your product or service.
Otherwise known as “inbound marketing,” this method has been very successful for many businesses in Marblehead and your business could be among them!
Let John Potter Media Work for You!
While these techniques might seem new and even intimidating to you, rest assured that we have got a strong understanding of what it means to promote an your business online. With over twenty years of experience that we can put to work for you, you can trust our company to help your grow your business online. Call us today at 781-246-0210 or send us a message via our website’s contact form to set up a consultation.