SEO: Helping Your North Reading Business Thrive Online

As the owner of a business, you have probably given a great amount of thought toward how you wish to advertise the services or products that you provide. The most effective and popular businesses make good use of the internet to promote themselves, as the cultivation of a web presence helps the business’ name to reach the most people. You might have heard of a practice called SEO, or “Search Engine Optimization,” which many business owners use to increase awareness of their brand online.

SEO makes use of important keywords that people search for on the Google Search Engine. The sites that you see at the top of any Google search have great SEO practices-like those provided by John Potter Media. Unlike sites that work with Google AdWords, which requires payment per click on your advertisement, your site will appear naturally on a web search if the keywords, content and coding all have a focus on SEO.
We will work with you to figure out how effective your current keywords are in comparison to other in your industry, and even find you new and more effective keywords to boost the signal of your brand online.

The Process of Improving SEO

John Potter Media SEO ProcessAfter we have figured out the best keywords for your business web page, John Potter Media will then research your brand’s competitors in the North Reading region. We will look at how they advertise, as well as their content and social media presence to see what makes them well-known and searched for. The techniques implemented by your competitors will give us a solid idea as to how we can improve upon your website’s SEO in a way that is effective for your area. By the time we’re done, people searching for your services in North Reading will have a much easier time finding you!

The content that’s available on your website is critical in developing the strongest online presence possible. The written content doesn’t have to be Pulitzer Prize-winning, but it should be useful or at least interesting.

Additionally, this content should make use of the keywords that we’ll help you to define for your business. When proper keywords are used in excellent content your website will get more clicks and more customers.
John Potter Media will help create the kind of content that people will search for. With over two decades of experience helping businesses to increase their audiences, we can and will bring more local searches to your page.

Analytics Improve SEO

While the keywords and content are vital, you need to track them as well. We can achieve this through the use of analytics. This method of tracking will help us see how effective your SEO strategies have been, or where they could use a bit of improvement. Our SEO campaigns function very much like a funnel: clicks become leads, leads become customers, and then customers become promoters who tell their friends all about your product or service. This is a strategy that has been implemented by many businesses with roaring success.
John Potter Media Inbound Marketing

Let John Potter Media Work for You!

While these techniques might seem new and even intimidating to you, rest assured that we have got a strong understanding of what it means to promote an your business online. With over twenty years of experience that we can put to work for you, you can trust our company to help your grow your business online. Call us today at 781-246-0210 or send us a message via our website’s contact form to set up a consultation.