How SEO Services Can Bring Your Wilmington Business More Revenue 

We’ve all searched for area businesses before, whether we were looking for a specific product or a particular service. While conducting these searches, you have likely noticed that the businesses at the top of the search results seem to be the most successful. This is not by accident or coincidence. This is achieved through SEO, or “Search Engine Optimization,” a method of marketing your business through the use of expertly crafted content which is optimized for the search engines. John Potter Media is dedicated to using this same method to boost the visibility of your Wilmington business.

Google AdWords requires payment per click for your advertisements, and that isn’t what we want. Instead, we want your business to show up organically on the Google Search Engine. Allow us and our two decades’ worth of experience work for you in finding the best keywords to increase your online presence and bring your website more traffic. More traffic equals more customers, which means a bigger payday for you and your employees. Many business owners are surprised to discover the power of the proper search engine optimization.

The SEO Process With John Potter Media

John Potter Media SEO ProcessAfter figuring out which keywords will garner the most success, we then set out to research your business’ Wilmington competitors-particularly the ones with a strong online profile. We not only look to their websites for such information, but also delve deeper into the presence of backlinks, content and coding. A strong website has all of these things, and we will find out what exactly makes them such a popular search result on Google. By applying these practices to your business for the purpose of SEO, locals in Wilmington will have a much easier time finding out about you.

Content is incredibly important in having an alluring website that is picked up by Google Search Engine. This doesn’t have to be award-winning content, but helpful and/or interesting articles about your industry and your business’ place within it are critical in being discovered. John Potter Media will help in the creation of well-researched and keyword-intensive content that will bring more clicks to your site.

With over twenty years of experience that we are happy to put to work for you, John Potter Media can cultivate top-notch content that will get you and your business found by more people in Wilmington.

Analytics Improve Upon Your SEO

So you have the content and the keywords that people will use to find your business. This is a fantastic start, but we’re not done yet! How can you be sure that your keywords are working well for you if you can’t track the traffic that comes to your website? Through the use of analytics, John Potter Media approaches your website as a funnel, otherwise known as inbound marketing. Our methods will turn clicks into customers, and customers into loyal promoters who will tell their friends all about you!
John Potter Media Inbound Marketing

Let John Potter Media Work for You!

While these techniques might seem new and even intimidating to you, rest assured that we have got a strong understanding of what it means to promote an your business online. With over twenty years of experience that we can put to work for you, you can trust our company to help your grow your business online. Call us today at 781-246-0210 or send us a message via our website’s contact form to set up a consultation.