SEO Services for Companies in Woburn

SEO stands for Search Engine Optimization and has become a popular buzz word that can mean a lot of different things. At John Potter Media SEO represents the process by which we get your Woburn company found online by people searching for your products or services organically. This method results in your website showing up on Google search results naturally instead of through Google Adwords where you pay per each click on your advertisement.

We use several methods to get your company website listed and indexed within the Google Search Engine. It all starts by figuring out which keywords do you want to rank for. We research your keywords to find out what are people actually searching for each month and how many people are searching. Through this process we usually find some new keywords we may not have considered before. We also find out how you are currently ranking for your keywords to create a baseline for the project.

The Process of Improving SEO

John Potter Media SEO ProcessAfter we have figured out the best keywords for your business web page, John Potter Media will then research your brand’s competitors in the Woburn region. We will look at how they advertise, as well as their content and social media presence to see what makes them well-known and searched for. The techniques implemented by your competitors will give us a solid idea as to how we can improve upon your website’s SEO in a way that is effective for your area. By the time we’re done, people searching for your services in Woburn will have a much easier time finding you!

The content that’s available on your website is critical in developing the strongest online presence possible. The written content doesn’t have to be Pulitzer Prize-winning, but it should be useful or at least interesting.

Additionally, this content should make use of the keywords that we’ll help you to define for your business. When proper keywords are used in excellent content your website will get more clicks and more customers.
John Potter Media will help create the kind of content that people will search for. With over two decades of experience helping businesses to increase their audiences, we can and will bring more local searches to your page.

Analytics Improve SEO

While the keywords and content are vital, you need to track them as well. We can achieve this through the use of analytics. This method of tracking will help us see how effective your SEO strategies have been, or where they could use a bit of improvement. Our SEO campaigns function very much like a funnel: clicks become leads, leads become customers, and then customers become promoters who tell their friends all about your product or service. This is a strategy that has been implemented by many businesses with roaring success.
John Potter Media Inbound Marketing

Let John Potter Media Work for You!

While these techniques might seem new and even intimidating to you, rest assured that we have got a strong understanding of what it means to promote an your business online. With over twenty years of experience that we can put to work for you, you can trust our company to help your grow your business online. Call us today at 781-246-0210 or send us a message via our website’s contact form to set up a consultation.