What makes a website so important for a business? First and foremost, it’s the representation of who you are and what you offer. Your online character shouldn’t be underestimated, as 70% of US customers search online before even contacting a business. In today’s ultracompetitive economy, businesses without a website operate at their peril. You may be thinking, “I have a website, but how can it improve my business?” Today’s customers are savvy; they know when they see an obsolete website that appears passé to more vigorous sites. If a website represents who you are, then a superior design can improve your overall perception, which can improve your sales. Like the Internet, your business should be dynamic and always evolving.
Factors to Consider in Web Design
Let’s think about the important ingredients in creating a successful website. We all know the amount of browsers people use today continues to grow. You also know, whether it be Safari, Chrome, Explorer, Firefox, or any other, your website should be designed for cross-browser compatibility. That sounds complex, but it simply means your website works regardless of which browser is used.
A great website will be mobile ready. Like browsers, there are ample devices that can connect to the Internet, and a mobile ready site will be viewable for customers using a desktop or a laptop, iPad tablets, or any smart phone, from Apple iPhone to Samsung. Whatever the device, a smartly designed website will be navigable and uncomplicated to read.
Having a fantastic website design means little, however, if people can’t find it. SEO, or Search Engine Optimization, may be the most decisive element of a successful website. This means your site will be designed to make it easily found when searched. By having well-written code, proper page titles, and quality internal link structure, you ensure your website maximizes its visibility.
Choosing the Right Web Design Company Gloucester MA
Considering everything we’ve discussed, it’s apparent that having a skilled and knowledgeable web design company can mean the difference between a thriving business, and one that’s an online dead-end. Since 1997, from the Internet’s early incarnation to its growth as the most sophisticated network in history, Potter Media has assisted countless companies in utilizing this amazing resource to market their business online, expanding their presence and profitability year after year.
How do we do this, you wonder? By managing many of the technical features of your website, so you can focus on what’s important to you: your business. From development and SEO, to management of online marketing and email marketing, we do it all. We employ social media and social network marketing to guarantee you’re always at the forefront. We’re eager to help companies in Gloucester build their perfect website, and can’t wait to talk to you.
Contact us at 781-246-0210 to discuss your business’s online future.